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Insights, Benchmarks & Streaks
The Insights section turns your invoicing into numbers you can act on — average invoice value, payment speed, invoices per month and outstanding rate — each compared to real benchmarks for your trade and country. Here's what the numbers mean and where they come from.
Where do the benchmark numbers come from?
Benchmarks are recomputed weekly from anonymised cohort data — real tradespeople in your trade and region using the app. Your own numbers are compared against that cohort.
While a cohort is still small, the app uses curated industry defaults instead, so you always see a sensible comparison. As more people in your trade and country use the app, the benchmarks shift to live data automatically.
What does “You're in the top X% of electricians in the UK” mean?
It's a revenue percentile computed from actual (anonymised) cohort revenue — not a guess or a vanity number. If it says top 20%, your invoiced revenue is higher than roughly 80% of comparable tradespeople in your trade and country, and the app shows how that's moved month on month.
My benchmarks look wrong or empty
Two common reasons. First, the comparison gets meaningful as you invoice — with only an invoice or two in the app, your averages swing wildly, so give it a few real jobs. Second, if your trade-and-country cohort is still small, you're seeing curated defaults rather than live data, which may not match your local reality exactly yet.
Also check your trade type is set correctly (Settings → Trade type) — benchmarks compare you against your own trade, so a wrong trade setting means a wrong comparison.
How do streaks work and what do I get?
A streak is consecutive months in which you've invoiced. Keep it alive by sending at least one invoice each month.
Streaks come with rewards — at a 6-month streak you unlock a premium PDF template for your invoices.
What is pricing intelligence?
Two things. When you retype a line item the app already knows, it prompts you with “you usually charge £X for this” — so your pricing stays consistent without checking old invoices. And per line item, the app nudges you when you're above, on, or below the local average for that kind of work, so you know where you stand before you send.
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